Behaviour Change Marketing Bootcamp

Behaviour Change Marketing Bootcamp

Hosted by: Ruth Dale

The podcast for busy communicators and marketing pros that want to apply behavioural science. Science debunked, practical steps and takeaways to upskill and increase impact. Taking understanding your audience to a...

Episodes

E 31 - How to engage youth - expert tips from the Awkward Moments Sexual Consent Campaign with Leanne Hughes & Rebecca Roberts

Season #2

This episode welcomes the 👑 queens of communication Leanne Hughes & Rebecca Roberts  to chat about meaningful engagement with young people looks like and how to do it. We focus on the fabulous Awkward Moments...
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E30 How to write copy that moves and motivates with Jeremy Moser

Season #2

 "here's my hook - now what is their potential question  - next answer that question" Today’s episode welcomes Jeremy Moser, an incredible content marketer. He is co-founder & CEO at uSERP, a performance SEO &...
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E29 NHS Focus - 3 ways to ease pressures

Season #2

In this episode, we look at 3 ways you can use behavioural science to help ease NHS pressures.  ‘Long waits for emergency care, previously only seen in the depths of winter, are now commonplace. In April, more than...
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E28 How to use the COM_B Behaviour Change Framework with Elina Halonen

Season #2

Grab your free COM_B cheat sheet via our newsletter Brainfuel - it will really help when listening to this episode or email me at [email protected]  COM_B introductory podcast episode E21 The busy...
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E27 Managing NHS pressures using behavioural science with Nicola Bonas, Keri Ross & Amanda Nash NHS Devon

Season #2

This episode welcomes award-winning communicators Nicola Bonas, Keri Ross and Amanda Nash.   Nicola and Keri both work at NHS Devon Clinical Commissioning group soon to be Integrated Care System for Devon. Nicola is...
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E26 Don't apologise for having boundaries with Carrie-Ann Wade

Season #2

Today’s episode is dedicated to career progression, building confidence and motivation. We welcome Carrie-Ann Wade, NHS Director of Communications & Engagement and founder of Cat’s Pajamas where she mentors...
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E25 Behind the scenes to Don't Be That Guy

Season #2

Today’s episode welcome’s Adrian Searle and Steven Carroll from Police Scotland to talk about the incredible award winning ‘Don’t Be That Guy’ campaign. THAT guy aims to reduce rape, serious sexual assault and...
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E24 Empathy Mapping Explored with Jude Hackett

Season #2

 Today’s episode welcome’s Jude Hackett to take us through the incredible free insight tool – The Empathy Map. Jude is a behaviour change and social marketing consultant with 18 years of experience in Marketing and...
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E23 Ways to use B.S. in-house and meet people where they are

Season #2

Today's episode is all about making behavioural science real in the comms office. Leanne Hughes and Polly Durrant both attended Behaviour Change Marketing Bootcamp earlier this year. Leanne and Polly kindly came on...
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E22 - The TITE Process - 4 steps to applying theory in social marketing

Season #2

This episode welcomes Dr Taylor Willmott behavioural scientist and thought leader in social marketing. Taylor is a lecturer in marketing at The University of Adelaide and also works with industry and government,...
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E21 The busy communicator's guide to COM_B

Season #2 Episode #21

Today's episode explains COM_B the behaviour change framework for busy communication and marketing professionals.Designed for busy pro's to get started in behavioural science and use this tool to define and understand...
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E20. The Busy Communicator's Guide to Systems Thinking

Season #1 Episode #20

ONE:  Systems Thinking is a fundamental term coined by Nobel Laureate Daniel Kahneman who through is research established there are dual processes within the brain that function together. He published a...
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