⚙ Communicate Change ⚙ Influence Behaviour ⚙ Increase Impact

Do you want to use behavioural science in your marketing & communications?

Getting started doesn't need to be hard. Get the skills you need in one-day.

Behaviour Change Marketing Bootcamp 🧠 
Friday 8th July ⚙️ 10 am - 3:30 pm ⚙️zoom
Spaces limited.
Yes! Give me that early-bird saving too!


A really fun, interactive, and informative day which provided a wealth of information in a short space of time. Well worth making space in your diary for this course.

- Sarah, Head of Communications NHS

A really interesting course for anyone who is either at the start of their comms career, or is looking to build upon their knowledge and practice. Ruth was down to earth, friendly and extremely knowledgeable, without being intimidating.

- Laura, Head of Communications & Engagement, NHS

Had a great day on the behaviour change bootcamp. Really enjoyed the theory and it all helped to delve deeper into the audiences we work with and target the messaging correctly. Would recommend.

- Olivia Chambers, Social Media & Communications Manager

Ruth and the Bootcamp have re-ignited my creativity! I now feel more confident in producing marketing materials, campaigns and plans which will resonate with our target audience and help create positive change within our communities. Thank you.

- Clare, Marketing Manager

Yes please. I won't miss out on the early-bird. Take me there!

  Do you need to communicate change internally or to residents, patients, people or stakeholders?

✔  Have you heard of behavioural science but are not really sure how it relates to your role in communications and marketing?

  Are you tackling key challenges such as vaccine hesitancy (flu, childhood vaccines & covid), obesity, anti-social behaviour, prevention messaging, obesity, getting people moving or service changes such channel shift from face to face to online, internal communications? 

 Yes? Then you are in the right place!


Yes I want to kick-start my learning in behavioural science


The basics of behavioural science:

Understand how people react in an emergency. How they make healthcare decisions.


How strategies in E.A.S.T, and  C.O.M_B fit in your content and marketing plan.


Learn what is a nudge and what is sludge and why it matters in health care decisions.

Behavioural biases:

How they affect your audience and how to use them for powerful messaging.

Social norms:

Discover if you are herding to the right place and not A&E!

People first:

Put the person at the centre using personas and empathy mapping. 

Proud to work with

"Help! Get me out of here I'm not a behavioural scientist"

In 2021 and 2022 we ran our industry survey "Help! Get me out of here I'm not a behavioural scientist!"  to ask you what your biggest challenges are in using behavioural science in marketing, communications & PR.

The top barrier in both years was knowing where to start.

There is a perception that behavioural science can be overwhelming and hard to do. 

The truth is, getting started doesn't need to be hard or complicated.

Our guarantee to you.

One day at Bootcamp and you can start using behavioural science in your marketing to increase impact the NEXT DAY.


Because behavioural science doesn't start when you commission an agency. It starts with you.

p.s. Thank you to the hundreds of marketers and communicators that completed this survey. We use it to make sure the training is the best it can be. Making behaviour change marketing accessible for all. 


Yes let's do this!


Hi, I’m Ruth, your workshop coach.

☑️10 years + applying behavioural science to marketing & communications

☑️Vaccination hesitancy, cancer, winter pressure, patient information, recycling, getting active, reducing obesity, healthy lifestyles, mental health, antimicrobial resistance, internal comms

☑️ delivery in NHS hospital, NHS commissioner, public health, Local Authority, Public Health England in partnership with NHS England

☑️managed busy cash-strapped departments supporting front-line services, scaling campaigns

☑️worked with top agencies nationally - Be Clear on Cancer, Every Mind Matters, Better Health, Help Us Help You

☑️CIPR Award winner & coveted HSJ Award for Social Marketing


Pic of Duke & me

Bring your pets to Bootcamp. Improtu onscreen pet drop-ins welcome!


One year free access to Bootcamp OnDemand

First we created Bootcamp Live. Then, with your support, we added Bootcamp OnDemand. Now, you get both!

For a limited time, you get Bootcamp on Demand when you purchase Bootcamp Live. That's because we know continuing your learning when you return to the office can be difficult. Bootcamp OnDemand with it's mix of videos, games, puzzles and case studies contains everything you need to keep applying these techniques back in your workplace.


Don't miss the early-bird join today!

Delegate rate


From 16th June

  • Bootcamp Live - 8th July 2022
  • Four workshops 
  • Bonus OnDemand (worth £199)
  • Team discount available

Early-bird ends 15th June


Don't lose your £100 saving

  • Bootcamp Lve - 8th July 2022
  • Four workshops
  • Bonus OnDemand (worth £199)
  • Team discount available

❤️‍🔥Don't let paperwork mean you miss the Early-bird.

Email [email protected] today to:

🪑Reserve your spot 

👯Book multiple team members

📜Request an invoice 

🙋Ask a question