Communicate Change ⚙ Influence Behaviour ⚙ Increase Impact
Results-driven online training for NHS, Public Sector, Public Health & Non-profit communicators
Behaviour Change Marketing Bootcamp
Dates: 15 February | 1st March | 22 March
In one-day you will learn how to use behavioural science to communicate change, influence behaviour and increase impact.
Get started in two easy steps:
1. Pick the date that suits you.
2. Book your spot. (very limited spaces)
PROUD SPONSORS OF
✔ Are you looking to increase the impact of your campaigns and programme?
✔ Have you heard of behavioural science but not really sure how it relates to your role in communications and marketing?
✔ Are you tasked with creating change across public health challenges such as smoking and alcohol or COVID 19 or are you using marketing and communications to help manage winter pressures?
Then Bootcamp is designed for you.
Bootcamp live is a cutting-edge one-day training on behaviour change marketing. The day combines knowledge and experience to equip you with practical tools and real strategies to get your behaviour change message across and make a difference.
Plus it is only delivered in small groups to ensure you get the most out of day. This is not a passive note taking (do my emails whilst listening day!) This is a fun, engaging, intense and brain sizzling creative experience designed to unleash the behaviour change marketer in you!GET STARTED TODAY
WHAT YOU WILL LEARN
The basics of behavioural science:
Improve communications to increase impact & reach.
How strategies in E.A.S.T, and C.O.M_B fit in your content and marketing plan.
Learn what is a nudge and what is sludge!
How they affect your audience and how to use them for powerful messaging.
Discover why you underuse this powerful tool and how to change that.
Perfect your personas:
Love them or hate them. Learn how to leverage this simple tool.
Key skills you sharpen
- Identifying your behaviour change action
- Mapping consumer journey
- Developing a persona
- How to use behavioural science in content – for free
- How to use nudges
In other words how to truly, madly, deeply understand your audience so you can cut through the noise and make a positive impact. (Even on no budget!)Yes! I want to sharpen my skills
WHAT OUR STUDENTS SAY
We love what we do. But don’t just listen to us, hear from our students too!
A really fun, interactive, and informative day which provided a wealth of information in a short space of time. Well worth making space in your diary for this course.
- Sarah, Head of Communications NHS
A really interesting course for anyone who is either at the start of their comms career, or is looking to build upon their knowledge and practice. Ruth was down to earth, friendly and extremely knowledgeable, without being intimidating.
- Laura, Head of Communications & Engagement, NHS
Had a great day on the behaviour change bootcamp. Really enjoyed the theory and it all helped to delve deeper into the audiences we work with and target the messaging correctly. Would recommend.
- Olivia Chambers, Social Media & Communications Manager
Ruth and the Bootcamp have re-ignited my creativity! I now feel more confident in producing marketing materials, campaigns and plans which will resonate with our target audience and help create positive change within our communities. Thank you.
- Clare, Marketing Manager
YOUR BOOTCAMP COACH
Hi I’m Ruth, your workshop coach.
For over twenty years I’ve applied marketing to tackle our societies hardest challenges and public health priorities including vaccination, smoking, weight loss, getting active and mental health.
I’ve won awards for my work on antimicrobial resistance, skin cancer and A&E (NHS choices) and I passionately believe that marketing can have a powerful positive impact.
I started off in an NHS Hospital (before the days of social media but we still did have News of the World!) and have delivered behaviour change marketing across the NHS, Local Government and Central Government.
In 2020 I supported Public Health England combat COVID_19 and have had the privilege of delivering on national campaigns such as Change4Life and Every Lives Matter to leading zero budget inhouse communication campaigns designed to leverage local influencers and partner channels.
I know what it is like to run a department, respond to press, plan strategy, deliver multiple campaigns and manage stakeholders all at the same time.
When it all comes together you feel like the conductor of a magnificent orchestra but more than often you can feel like the one-man band and someone still finds time to change your copy!
That’s why I founded Bootcamp.
Bootcamp is simply what I wish I had when I was inhouse.
I needed simple, easy, concise and focused training based around results and work projects. Training that would help me get the job done from someone who had been there!
Increasing impact is a constant expectation.
And it’s no secret that the key to unleashing your impact is understanding you audience.
And the best way to do that is to use behavioural science and social marketing.
And the best way to skill up is at Bootcamp!
One year free access to Bootcamp OnDemand
First we created Bootcamp Live. Then, with your support, we added Bootcamp OnDemand. Now, you get both!
For a limited time, you get Bootcamp on Demand when you purchase Bootcamp Live. That's because we know continuing your learning when you return to the office can be difficult. Bootcamp OnDemand with it's mix of videos, games, puzzles and case studies contains everything you need to keep applying these techniques back in your workplace.