We train busy communicators and marketers to: 

communicate change.

influence behaviour.

increase impact.

Our training takes the best from behavioural science, social marketing and design thinking so you can get started increasing impact. Immediately. 
Get started in 3 minutes a week - join Brainfuel here

Get started in 3 minutes a week.

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p.s. you'll get the TWO cheat sheets!  NHS pressures + COM_B  🧠

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Bootcamp Live - online training 

In one-day integrate behavioural science into your comms & marketing plans

Show me Bootcamp!

Bootcamp Live - Winter Special

In one-day learn how to apply behavioural science to help ease winter pressures. 

Show me the Winter Special

Team Bootcamp

Build your team so you can boost your impact using behavioural science. Together. Let's plan it to meet your needs.

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What our students say

We love what we do. But don’t just listen to us, hear from our students too!
Our engagement soared!

"After attending Ruth’s boot camp, we launched the ‘walk from home’ competition, which focused on social norms rather than negative social proof. The competition posts achieved an engagement rate of 6.1% - over 5% higher than the local authority average. Throughout the campaign website traffic increased by 268.5%"


- Megan, Communications Wakefield Council

Bootcamp is a must for any PR, Comms and Marketing professional

"The Behaviour Change Marketing Bootcamp is a must for any PR, Comms and Marketing professional looking to harness the power of human thinking and use it to their advantage.

It’s not often that I come away from a training session feeling like I have properly learnt something useful. Not only that, but something that can be so easily applied to my everyday work once you know how.

Ruth Dale’s Behaviour Change Marketing Bootcamp took my basic understanding of behavioural insights to a whole new level. Delivered in a genuinely fun and engaging way (yes, really!) this workshop has given me the tools to apply behaviour change theory to campaigns with greater confidence."

- Lucy, Media & Communications Officer, Wealden District Council

Lightbulb moments & immense value!

"Bootcamp was the most enjoyable and best training I have done in a long time! Ruth was engaging, the day was full of lightbulb moments and hopefully it will help take my work to the next level. It has opened the door to behaviour change and the immense value it has in Public Health and Local Authorities." 


- Holli, Public Health, Royal Borough of Windsor Council

Our mission is to make Behaviour Change Marketing easy for communicators…

Hi, I'm Ruth Dale, founder of Behaviour Change Marketing Bootcamp, author, speaker and award-winning marketer with over 20 years experience in the NHS, Public Health, Local & Central Government delivering behaviour change. 

I designed Bootcamp simply because it’s what I wish I had when I was in-house. 

If you are looking to learn and apply behaviour change frameworks and techniques but have next to no time for training then Bootcamp is designed for you!

If you need to understand how behavioural science can massively increase your impact, quickly and easily then talk to us.

One day at Bootcamp and we guarantee you can start applying behavioural science the next day! 

These are now must-have skills.
Don't go it alone. 
Join Bootcamp and you also join a growing community of curious, bold and brave communicators that care about their audience and the impact they are seeking.

We have some secrets to share with you!!!  Let's unleash the changemaker in you!  

 “This stuff isn’t just for agencies it’s for communicators with big hearts, working with small budgets to make big changes!" 

Explore what's in a Bootcamp day

Listen, learn & laugh

Podcast for busy communicators and marketing pros that want to apply behavioural science. Science debunked, practical steps and takeaways to upskill and increase impact. We share case studies from experts and ideas from those just getting started. Inspiring you to keep doing what you do best - make a positive impact.



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